What are the Key / Important Advertising Formats I Need to Learn in Digital Marketing?

Modern marketers know where to find their audience and they know it’s online. As Matt Cutts says, “Think about what your users are going to type.”

Well, we need to think about the audience’s perspective as a digital marketer. Digital Marketing is more than driving traffic to an organization's website. The secret is to attract the target audience, push the organic traffic to the website, and convert the subscribers to paying customers.

In this guide, you will learn what digital marketing advertising formats you require as a digital marketer. What all strengths these digital marketing formats possess, and how they will optimize your online marketing performance, and increase your conversion and reach?

Key Advertising Digital Marketing Formats to Learn in 2020

Let us now take a look at these innovative yet important digital marketing formats. They will help you to get started with your digital marketing career and help drive maximum traffic too. Below are some important digital marketing formats I have put together to learn and channelize our business objectives.

1. Google Ads

The first question businesses ask is whether Google Ads work. Yes, it works. This has only made Google’s revenue rise in billions of dollars. The ROI you can ask for is almost 700%.

Google Ads is a paid advertising technique that increases your online business’s reach manifold. The ads work seamlessly for both mobile and desktop. You can boost your web traffic, connect with a large number of consumers, and maximize your ROI. Adding right ad extensions like promotion extension, location extension, and call extension will encourage more customers to stop by.

As a digital marketer, you need to learn how to place Google Ads learn how to place Google Ads timely. Like, if a viewer is searching for sports shoes with the keyword ‘Black Puma Sports Shoes’. Your business’s ad must appear quickly on the Search Engine. You need to learn ‘Search Intent’, which helps you to place Google Ads timely. It provides the most accurate answer to the audience. This makes digital marketers divert their funds towards Google Ads. You can geo-locate the business to be found by numerous customers.

2. Mobile And Desktop Video Advertising

Almost 92% of marketers prefer video advertising as a significant part of digital marketing. This shows customers spend more than 100 minutes watching a relatable video. This makes marketers take a plunge with desktop and mobile advertising.

In desktop advertising, for immersive and interactive experiences in-banner and in-stream advertising, interactive and standard pre-roll formats are used for marketing. Here, in-stream offers an excellent ‘branding experience’ with video displayed before, during, and after the content. In-banner is the second top-most form used to provide great user experience with standard web ad units, and online video advertising.

Whereas, mobile advertising is a rapidly growing digital ad format that provides interactive ads, fits small to larger mobile screens seamlessly, and drives large-scale brand awareness. The main benefit of mobile video advertising is it lifts the engagement to 3x sizes, mobile videos come in handy, and highly viewed, and play well on any mobile device.

3. Social Media Marketing/Advertising

Half of the world uses social media as more than 4 billion people around the world use the internet. 2020 reports suggest almost 5.15 billion are mobile users and there is 99% of user penetration on social media. These whopping figures make social media engagement among businesses and users important in today’s world.

Before purchasing a product or hiring a service provider, users read customer reviews on platforms like Facebook, Instagram, etc. To raise a query Twitter, LinkedIn, Facebook, and Instagram are widely used. YouTube provides the best video advertising platform for your audience. These platforms help create a brand’s awareness, improve reputation, boost revenue, and build B2B and B2C relationships.

As a digital marketer, I prefer Facebook and Instagram. Facebook has almost 2.60 billion monthly active users and reportedly 1.73 billion daily active users. Even in these unpredictable times when the economy is going down the lane, the brand’s activities are thriving on these two platforms. Users can comment, ask queries regarding products/services, faster outreach to prospective customers faster through calls/emails, and have wider engagement. Even you can watch out for some high-value brands that possess killing social media strategy. Like, Cupshe, Lush Cosmetics, Essie, MoonPie, Casper, etc.

4. SEO or Search Engine Optimization

It’s rightly said, “If you are unable to meet your visitor’s needs, it does not matter how optimized you have made your website”.

The rule of thumb is to think like your customers. I pick SEO over paid advertising anytime if the company wants long-lasting results. SEO is great for businesses running on a tight budget too. The quick fix to generate more organic traffic is to use relevant quality Backlinks to and fro from the website, optimizing the business over Google and Bing, indexing the site data, targeting user-oriented keywords, and much more.

You must be about thinking how these features are going to add value. Well, if you see that 91% of pages do not receive organic traffic as there are no Backlinks. So, quality Backlinks from authoritative websites is a must. Moreover, link-building and high-quality content are stated to be the two most significant factors used by Google to rank websites.

Apart from this, the expert also uses appealing content marketing strategies, on-page & off-page SEO, auditing, and reporting for the website, creating a sitemap, image and video optimization, and long-tail keywords to rank websites faster. Unlike PPC or Pay-per-Click, which tends to give instant results, SEO is a long and patient process.

Digital Marketing is more Action-Oriented Now!

Businesses channelize different digital marketing channels to achieve one aim which is to gain a customer base and earn revenue. As a digital marketer, you need to be aware of different digital marketing ad formats. It can be SEO, Google Ads, Video Marketing, SEO, PPC, Content Marketing, etc. You need to use them in harmony with your business website and target audience. So, embrace every aspect of digital marketing, be creative, experiment with a variety of options, and achieve success.