Why Digital Marketing as a Career Option or Choice?

Key Insights

Ø Insight into Digital Marketing as a career and hype in the present times

Ø Importance of learning digital marketing in today’s booming market

Ø Conclusion on why digital marketing is good as a career?

With COVID-19 craziness going around the world, everyone is looking forward to opting for a career that is going to give them impetus. A Digital Marketing career is one of the dynamic career options that you can choose to excel in. It not only helps you but your business client as a whole.

To get more insight, let’s go through the hype this career option is creating and what is its importance in the present time.

Digital Marketing- A Growing Career

Before taking this career option, it’s important to know what Digital Marketing is. Well, it helps in engaging the target audience, creates brand awareness, and closes the ‘deal’ or sale with the customer. It helps a business to curate an effective online marketing strategy to make a business successful.

As it’s been rightly said by Brian Halligan, CEO & CO-Founder of HubSpot:

“It’s not what you sell that will matter, as much as, how you sell it”.

Along with this, getting into the Digital Marketing career with the International Institute for Digital Marketing Certifications (IIDMC ®) will enhance your career growth to the next level. You can expect increased pay, career choice, and big budgets in the coming times.

Another reason to take up this career is that it involves versatile areas in which professional training is provided. It includes content marketing, web design and development, SEO, SEM, Business and Marketing strategy, and much more. Even a report states that there will be 2 million new ‘digital jobs’ created alone for UK professionals. If you are going to see it on a global basis, then we can expect billions of jobs.

So, before you jump to any conclusion, let’s talk about the importance of Digital Marketing.

Significance of Digital Marketing in the Internet Era

1. Growth Aspect

Digital Marketing is increasing at a rapid pace. In the coming times, it will increase 10x faster than traditional marketing methods. Modern companies are aware of digital marketing skills and possess a wider audience for the same.

The main reason is it helps in scaling the business and generating more revenue. Other services that digital marketers provide consist of running ad campaigns, content strategies, setting up the business, SEO services, etc. These services are not possible without proper guidance from digital marketing experts. So, this is the first factor that will lead to a high demand for digital marketing professionals.

2. More Career Choices

Another great thing about this profession is you can work with companies that are using other advanced technologies like IoT and Artificial Intelligence. Even many industries right from startups to big IT giants like Airbnb and Google are always on the hunt for digital marketers. So, this means a great jump for your career.

Students who are fascinated by working on new technologies and want to work with big companies can get certifications from institutes like the American Marketing Association. The institute provides affordable membership plans and covers a wide range of topics. You can also do International Institute for Digital Marketing Certifications (IIDMC ®) and globally recognized Digital Marketing Certifications. These certifications include Google Ads, Inbound Marketing, Social Media Marketing, HubSpot email marketing, and much more.

3. Be Your Boss

If you are choosing digital marketing as a career, the great thing is you can be your boss. You can start your business as a freelancer and advertise your brand individually. As it is the future of marketing, the scope is wider. The certifications from a recognized firm will pay you in the long run. You can provide individual or pooled services like content writing, social media marketing, graphic designing, and much more. By offering services to multiple organizations, you can specify the rate that you deem appropriate.

4. Good Returns

Well, courses like an MBA or any other PD Diploma Course in Marketing may make you spend thousands as compared to a Digital Marketing course. Even you can join online certifications that are quite affordable. The duration of the digital marketing course is quite low and the job prospects are high-end.

Another benefit of this course is better pay packages that you will not receive in other marketing courses. The trend of online expert classes and workshops is also increasing. Therefore, opting for a digital marketing course is going to provide you with a career leap only.

Wrapping Up!

Digital Marketing as a career is a great combination of technical and creative knowledge. The fields in this marketing form are quite versatile. The ease of starting a career in this field and returns being huge attracts the youth. So, get yourself abreast with the advanced tools and earn through this diversified platform.